07.27.05
Posted in News at 8:11 pm by Paloma Cruz
‘La Guia para el Bienestar’ Dulcolax Promotion Living Healthier
– reported by Hispanic Ad
To help inspire Hispanic women to take the healthy lifestyle plunge, talk show host Cristina Saralegui and Dra. Maritza Fuentes are teaming up to raise awareness about health and fitness issues that are rarely discussed. Together, they are promoting La Guia para el Bienestar Dulcolax (Dulcolax Guide to Healthy Living), available via http://www.dulcolax.com. The site offers important information and advice about living better and eating right.
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Posted in News at 1:41 pm by Paloma Cruz
Latin-inspired line spices up Kmart
With a swath of bright color here and the shimmer of an extra-large gold hoop earring there, the Latina look is everywhere.
“There are tons of stereotypes out there, but young Latina women in the fashion market are young, fresh and full of ideas,” says Thalia, the Mexican-born pop singer who also oversees a line of clothes for Kmart. “Maybe we’re a little more colorful … and there’s always a little spice, a little flavor and something flirty.”
[snip]
The 2000 census counted 35 million Hispanics. Since then, Hispanics have passed blacks as the nation’s largest minority group.
Kmart, for one, seems to have confidence in the Thalia brand, expanding its presence from 335 stores when it launched in 2003 to more than 1,400.
[snip]
The Latina influence is in the details — the glitzy trim, the snugger fit.
Otherwise, Thalia says, the fashion sensibility of Hispanics isn’t that different from anyone else. They like the mix-and-match, high-and-low wardrobe that you’ll find women wearing in practically every corner of the country.
Read the article for more information.
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Posted in General, News at 12:10 pm by Paloma Cruz
Girl Scouts Encourages Young Latinas To Stay Connected
– reported by Hispanic Ad
About 500 Girl Scouts, family members and volunteers have joined forces to address the specific needs of young Latinas at Girl Scouts of the USA’s fifth National Latina Conference, which took place July 14 through July 17 in Uniondale, N.Y. in partnership with Girl Scouts of Nassau County. The 2005 National Latina Conference is sponsored by Bank of America and has the theme “Connect to Friends, Family and Envision the Future.”
Some 300 Latina Girl Scouts ages 11-17 have traveled from across the U.S. and Latin America to participate in workshops that cover education, financial literacy, self-esteem, entrepreneurship and other issues. These Girl Scouts also will meet notable young Latinas, such as pop star JD Natasha, who serves as keynote speaker, and performer Kathleen Herles, the voice of TV character Dora the Explorer. And participants will celebrate the Latino spirit with fun activities ranging from Latin cooking to salsa dancing. The conference is open to any Girl Scout interested in experiencing and learning about Hispanic culture and the issues Latinas face.
Girl Scouts has seen a 21 percent increase in Latina membership over the past three years and now counts Latinas among its fastest-growing membership segments. “Our National Latina Conference provides an opportunity to share issues and concerns common to all girls but in an environment that more fully addresses the specific needs of Latinas,” said Kathy Cloninger, CEO of Girl Scouts of the USA. “Inclusiveness and diversity are founding principles of Girl Scouts, and the National Latina Conference is one of many ways we’re working to help girls of all backgrounds grow into strong and productive adults.”
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Posted in News at 12:06 am by Paloma Cruz
Dr. Aliza Sports the Famous Milk Mustache in the Latest Hispanic ‘got milk?’ Ad Campaign
– reported by Hispanic Business
With a stethoscope and a glass of milk in hand, Dr. Aliza dons the milk mustache to encourage Hispanics to drink 24 oz. of milk every 24 hours to help them lose weight
Dr. Aliza Lifshitz, Hispanics’ favorite doctor and a nationally recognized medical expert, is the latest personality to star in the 2005 got milk? campaign sporting the famous milk mustache. Dr. Aliza joins this campaign to inform the Hispanic community about the many benefits of drinking milk and about milk’s role in helping them to lose weight. The ad is part of a nationwide initiative by the Milk Processor Education Program (MilkPEP) to help fight obesity. According to the Centers for Disease Control, about one third of Hispanics are considered obese.
Dr. Aliza will play a vital role in educating the Hispanic community throughout the campaign about the recent studies that have shown that people who include enough calcium in their diets by drinking three glasses of low fat or fat free milk a day can lose more weight than by cutting calories alone.
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07.26.05
Posted in News at 11:34 pm by Paloma Cruz
Report: Hispanic children’s health lags
Experts ‘very concerned’ about trend
– reported by CNN
Hispanic children are less likely than other children to have health insurance or recommended vaccinations, disparities that a government study says will be magnified in the coming years by the nation’s changing demographics.
By the year 2020, nearly one in four American children will be Hispanic, up from fewer than one in five today.
The data in the government report shows that the rising number of Hispanic children would help lower the rate of smoking among teens. However, teen pregnancy rates would rise and the percentage of students completing high school would fall without changes occurring, said Dr. Duane Alexander, director of the National Institute of Child Health and Human Development, one of several federal agencies that contributed to the report.
Read the article, for more information.
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Posted in News at 1:32 pm by Paloma Cruz
Minority Impacts On The Workplace
– reported by Hispanic Ad
According to the U.S. Census Bureau, Hispanics are the largest minority group in the country, a trend that is having a great impact on American workplaces and the ways companies manage their workforces.
“A diverse workplace helps companies reach new markets and better understand existing markets,” said Ashley Kaplan, head of the G.Neil labor law team. “On the other hand, keeping up with a diversifying workforce, and the laws that come with it, can be challenging for many employers.”
Immigration to the U.S. is also expected to increase over the coming decades, bringing more employees for which English is their second language,according to 2004 research by the Society for Human Resource Management (SHRM).
[snip]
As part of their research, SHRM analyzed what actions U.S. companies are currently taking in response to demographic trends. They found:
- 36% are conducting studies to determine projected demographic makeup of their organization’s workforce
- 28% are offering language courses for their employees and 24% offer courses for managers
- 27% are changing health and safety policies to reflect changing language needs of the workforce
- 27% are changing employment practices to address the issue of discrimination based on ethnicity
Read the article for more information.
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07.25.05
Posted in News at 11:29 pm by Paloma Cruz
Bilingual Word-of-Mouth Hispanic Channel
– reported by Hispanic Ad
BzzAgent Inc. announced the launch of the “Hispanic BzzChannel”, a new destination within BzzAgent exclusively dedicated to US-based Hispanic Community. This new channel will provide members with the opportunity to generate Bzz about specially-selected products and services while providing clients with the ability to build brand evangelism within the Hispanic community. This site, the first word-of-mouth program exclusively dedicated to the Hispanic population, will be bilingual, with all content available in both English and Spanish.
Read the article for more information.
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Posted in General at 12:10 pm by Paloma Cruz
Hispanic Internet Use, Online Shopping Increasing Daily
– reported by Web Pro News
According to a report from iMedia, which is being covered by MarketingVOX.com, Hispanics are going online in record numbers, and are actually adopting broadband capabilities at a higher rate (52%) than the national average (50%).
The report indicates that the majority of Hispanic users get more information about products and goods by going online than they do using the television medium. However, the key piece of data for the SEM community discovered by iMedia’s study is:
But, Hispanics noted that they would spend more time online, and pay more attention to ads, if the content were in Spanish…
Read the article for more information.
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Posted in News at 12:07 pm by Paloma Cruz
Hispanic Women Need More Information About Long-Term Family Planning
– reported by Hispanic Ad
A new national survey of 274 Hispanic women between the ages of 25 – 49, conducted by International Communications Research (ICR) in February and March 2005,(1) reveals gaps in knowledge about female sterilization, the most widely used family planning method among women ages 35 – 44 and among married and formerly married women in the U.S.(2) The survey reveals that a high percentage of Hispanic women select female sterilization for long-term birth control without being informed of other long-term, reversible options.
“Family is the heart and soul of the Latina community. That is why it is important for women to understand all their family planning options so they can make the choice that is best for them. This survey clearly shows that more education is needed about highly effective and removable long-term contraceptives now available,” said Diana Ramos, M.D., assistant professor, Department of Obstetrics and Gynecology, Keck School of Medicine, University of Southern California. “For instance, nearly 65 percent of Hispanic women surveyed are unaware of a contraceptive option that is as effective as sterilization, yet is easily removed if she wants to have another baby. That alternative is Mirena, which is as effective as sterilization in preventing pregnancy for up to five years– without the permanence or risks of surgery.”
Read the article for more information.
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Posted in News at 12:16 am by Paloma Cruz
Once here illegally, Mexican family savors children’s success
– reported by The Wall Street Journal
[snip] A growing body of research suggests that the children of these immigrants have made big strides in education, the ticket to upward mobility, and have often moved beyond the poverty of their parents. “The success of immigrants’ children is key to measuring the long-term costs and benefits of immigration,” says David Card, an economist at UC Berkeley. He published a paper in January that concludes children of even the least-educated immigrant groups close most of the education gap with natives.
That conclusion offers a contrast to some other powerful forces shaping mobility in America today. Overall, amid a widening rich-poor gap, the level of mobility in the U.S. has been stuck over the past three decades, and some studies suggest mobility in continental Europe is higher. The decline of on-the-job training and industrial jobs where a high-school graduate could climb the ladder are among the reasons that some Americans have trouble advancing, even as the spread of college education has helped others.
[snip]
Thus, a Mexican male immigrant who was 45 years old in 1945 was likely to have 4.3 years of schooling. His adult son would get, on average, twice as many years of schooling, or 8.6 years. His grandson would have completed 12.5 years, according to Mr. Smith. That’s an educational gain of eight years in three generations, compared with a five-year gain for European males during the first half of the 20th century.
[snip]
As immigrants and their offspring live in the U.S. longer, they also tend to improve their lot financially. In California, 28 percent of Latinos who arrived in the 1970s had incomes below the poverty level in 1980. By 2000, the rate for the same group had fallen to 17 percent, according to research by demographers Dowell Myers and John Pitkin for the University of Southern California. Home ownership for the group rose to 55 percent from 15 percent over that 20-year period. (By comparison, the national home ownership rate today is 69 percent.)
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